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Data Protection

Collection and Use of Personal Data

Personal data of the user is collected and used as set forth herein and as required or permitted by applicable law.


If you register your tires on our website, we collect certain personal data, including your name, address, vehicle make and model, vehicle identification number, email address, phone number, and date of purchase. We use the personal data to complete your online registration process and provide you with coverage.

Mail-In Rebates and Promotions

When you register for a mail-in rebate or sign up for a promotion on our website, we may collect certain personal data, including your name, email address, mailing address, phone number, date of purchase and retailer where the purchase was made. We use the personal data to process mail in rebates and administer promotions on our products.

Contact Us

When you contact us with a comment or question, we collect the data you provide such as your name and email address, along with additional information that we may need to help us promptly respond to your inquiry. We use this information to respond to your inquiry and to improve our customer service.

Data Collected Automatically

We and our third party service providers collect and store certain data when you visit our website including the date and time of the visit, the sites visited, the name of the internet service provider concerned and the website from which Continental's websites were accessed. Continental Tire uses this information to measure website activity, to produce statistics and to improve the services and information provided via the websites.


When you visit our website, information can be stored on your computer in the form of cookies. Such cookies are used solely for the purpose of optimum website design. You can choose not to accept these cookies in your browser settings. Please note, however, that several functions may then not be available.

Google Analytics 

The website uses Google Analytics, a web analysis tool from Google Inc. (“Google”). Google Analytics makes use of cookies, i.e., text files that are stored on your computer, enabling your use of the website to be analyzed. The information the cookie generates about your use of the website is generally transmitted to and stored on a Google server in the U.S.

You can obtain additional information on Google Analytics’ collection and processing of data and data privacy and security, including how to learn more about opting out of Google Analytics’ data collection.

Social Media

The website may include features that are designed to permit interactions that you initiate with third party websites or services, including third party social networks. Examples include enabling you to log in to the website with the username and password you use with a third party site or service; to “like” or “share” our content on other websites or services; or to transmit content to our website from your account on a third party website or service.

If you choose to use such social features on the website, information you post or provide access to may be publicly displayed on the website. Similarly, if you post information on a third party platform that references our website, your post may be published on our website in accordance with the terms of the third party website or service. We and the third party may have access to certain information about you and your use of both the website and the third party site or service.

The information collected and stored by the third parties remains subject to those third parties’ privacy policies and practices, including whether the third parties continue to share information with us, the types of information shared, and your choices with regard to what is visible to others on those third party websites or services.

Service Providers

Personal data may be transferred (or otherwise made available) to our affiliates and other third parties that provide services on our behalf. We use third parties to host and manage our website and administer online tire registration. Our service providers are given the data they need to perform their designated functions, and are not authorized to use or disclose personal data for their own marketing or other purposes.

Personal data may be maintained and processed by us, our affiliates and other third party service providers in Germany or other jurisdictions. In the event that personal data is transferred to Germany or other foreign jurisdiction, it will be subject to the laws of that jurisdiction and may be disclosed to or accessed by the courts, law enforcement and governmental authorities in accordance with those laws.

Safeguards for Personal Data

We have implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal data in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to your personal data on a need-to-know basis to employees and authorized service providers who require access to fulfill their job requirements.

We have personal data retention processes designed to retain personal data for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.

Business Transactions

Subject to applicable law, personal data may be provided to third parties in connection with a business transaction, including a merger, sale, or transfer made as part of insolvency or bankruptcy proceedings, involving all or part of Continental Tire Canada, Inc. or as part of a corporate reorganization or stock sale or other change in corporate control, including for the purpose of determining whether to proceed or continue with such transaction or business relationship.

Links to Other Websites

Links from this site to websites operated by third parties may be provided for your convenience only. Continental Tire does not control or review these third-party sites nor does the provision of a link imply any endorsement of or association with such third-party sites. Your linking to any websites from this website is at your own risk and we accept no responsibility whatsoever for the content, the compliance with data protection rules or the use of such websites.

Continental’s corporate spirit and ethics (e.g. integrity, honesty and compliance with the law) are documented in the Code of Conduct, the BASICS and the Corporate Governance guidelines. Our corporate culture is based on these values.

Link to the Compliance & Anti-Corruption Hotline (external website)

Access to Personal Data

On application, you are entitled to request access and correction of personal data relating to you which has been stored subject to certain exceptions prescribed by law. If you have a question about this or would like to make a request, please contact our Data Protection Office email: